#goals
SOCIAL MEDIA
Not all social media channels work for all businesses. I know what tools and strategies it takes to make social media marketing effective.
CONTENT PLANNING
Poorly planned content is a waste of time. A good content strategy synthesizes your goals with the reality of what it takes to reach your audience.
SEO
Google cares about a lot more than keywords, which is why I am a lot more than just a writer. Everything, even how fast your website loads, counts.
Social Media
From working for a nationally distributed magazine with a social media following of over 400k, to creating my own military spouse lifestyle site, I have implemented, observed, and created a variety of social media strategies. By learning from my employers, I grew Spousehood's social following from zero to over 5,000 combined followers across platforms within a year, and have continued to target our Pinterest account, which recieves over 500k monthly views with tools like CoSchedule and Tailwind. I am passionate about creating REAL social media followings by finding and engaging targeted audiences wherever they're hanging out on the web.
Content Planning
Working with magazines has taught me the value of planning and delivering timely, targeted content. In the editorial world, the right articles at the right times not only draw audiences, they draw advertisers. In the digital age, businesses of all sizes need content to build their online presence, engage users, and bolster their SEO. The content for every market is different, but in every case a well executed content strategy makes all the difference. I enjoy studying targeted markets, brainstorming content ideas, and analyzing results to optimize future strategies.
SEO Optimization
While I worked on SEO optimization projects for websites who wanted to update their content, nothing has taught me more about SEO optimization than building my own website and becoming a web developer. Search engines are concerned with far more than keywords, and their algorithms are constantly evolving. My skills as a writer and web developer suit me to tackle SEO optimization from all angles.
